Queennie Faith Garcia

About

Unfortunately this isn’t a one answer fits all situation! I do have 5 tips though that I say to every client or student! 1) Be Transparent This involves being realistic as well as open with people. Be clear to your audience about what you’re doing, why you’re doing it, and how you feel about it. Humans like to work with other humans at the end of the day 2) Be Authentic People want to see what’s behind the Instagram filter and the fake displays of success. Just be real with people and they’ll be real with you. Tell your audience about the days you’ve been killing it. Tell them about the days the shit hit the fan. Honesty works. Fact. 3) Don’t Be Afraid To Call Out Hypocrisy where you see it This is a prickly one You DON’T want to alienate anyone who you could potentially partner with, however calling out things about a market you don’t like WITHOUT naming any names is a lot more classy. Your audience will appreciate you calling out the bullshit, but will see it as cheap and bitchy if you start naming any names. Leave that nonsense for people who enjoy shouting from the touchlines without ever getting onto the playing field. 4) Be Unique It’s not as difficult as it sounds. I mean, we’re all different inside and out. We’ve all got different backgrounds, styles, dress sense, music taste etc. So use it to your advantage! Going back to my first two points, if you’re both AUTHENTIC and TRANSPARENT, your natural uniqueness should shine through So if you’ve got something particularly unique about yourselves, use it! Play to your strengths and the rest will come. 5) Be prepared to do something no one has done before. Now after being the transparent and unique you’re going to have to do some things that are the complete opposite to conventional branding knowledge. Things like sales and hiring have all become a science now. There are very few opportunities to growth hack these areas of your business. But areas such as marketing and branding? That’s where you can have a little play. Do something different, think outside the box once in awhile.